(A cover story interview with Michelle Smith in B2B Marketer Magazine)
To improve marketing communications and profitability, many B2B companies are looking inward, boosting employee engagement and rallying brand ambassadors from within their workforce. “A direct link exists between employee engagement and customer engagement and financial performance – even when the employee doesn’t have direct customer contact,” says Michelle Smith, VP of Marketing at O.C. Tanner. “Organizations must elevate employer branding to its rightful place among the other major pillars of corporate, product and service brand management.”
http://viewer.zmags.com/publication/916f9f6a#/916f9f6a/12
appreciateology 